Jessica Yinka Thomas




Like most superheroes Jessica Yinka Thomas leads a double life. By day, she is the managing director of the Center for Sustainable Enterprise at the University of North Carolina’s Kenan-Flagler Business School, where she has authored several award-winning academic articles. By night, she is a social justice novelist, author of How Not to Save the World and an upcoming sequel, How Not to Make Friends.

Jessica has worked as a designer of interactive educational toys, as the director of a social enterprise business plan competition and as a program manager for a community development nonprofit. Jessica’s writing highlights her twin passions for technological innovation and for creating significant social change through entrepreneurial ventures.

Growing up in West Africa and traveling around the world has provided her with a rich background from which to draw in her writing. She holds a BS in Engineering from Stanford University and an MBA from Duke University's Fuqua School of Business.

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Home base 

Arlington, Virginia

Life philosophy 

Be wonderful to everyone

Day job

Managing Director, Center for Sustainable Enterprise, UNC’s Kenan-Flagler Business School


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